I think most of the consolation prices are just real garbage and way to low for an EVENT. Most of the prices are worse, than the ones you could get for relics in guild expedition or in the daily challenge, what should not be in an Event like this. Here are my suggestions for the players and goalshots.
Gold Players
Aaron "Special Buildings" Baker - think the prices are fine, but would lower his cost from 201 to 200 or 190.
Joe "Item" Evans - Increase the Number of Store Buildings from 1 to 2, change Boost Crate to Renovation Kit, Change 5m Mass Supply Rush (30%) to "Finish ALL Supply Productions" (30%) or to Finish ALL Suplly Productions (15%) and Finish ALL Coin Productions 15%
Billy "Building" Cooper : hes complete garbage, make him at least a football buildings guy, nobody needs normal buildings in an event since guild expeditions and daily challenge - change premium decoration (20%) into bleachers (20%), change cultural building (20%) into grandstand (20%), change production buildings 20% and residential building (20%) into Fan Shop (30%) and Soccer Field (10%) to give the players city a football look.
Silver Players
Jack Blueprints Bailey - lower cost to 120 and change observatory blueprint (35%) into observatory blueprint (15%) and observatory bluepint x2 (20%), change 2 Blueprints (50%) into 2 Blueprints (20%) and 5 Blueprints (30%). You can get Blueprints everywhere, so give the people at least some more at events.
Barry Boost Henderson lower cost to 100, change 10% Attackers Boost (20%) into 20% Attackers Boost (20%). Its not fair, that the Attack Boost has not the highest value, so change it to fit with the others boost.
Frank Forgepoint Parker: Increase cost to 100: change the prices into 100 Forgepoints (3%), 50 Forgepoints (10%), 20 Forgepoints (20%) and 10 Forgepoints (60%) and daily special 7%
Bronzeplayers
Kevin Medals McKenzie: Increase cost to 90 : Change the prices to daily special 15%, extra large medal package 10%, large medal package 20%, medium package 25% and small medal package 30%
Simom Special Unit Philips: increase cost to 80 : Increase the number of champions and rogues from 1 to 3 or 5 each and the number from color gaurds and military drummers to 3 each. Chances are fine. Nobody needs just 1 Unit. This is a slap in the face in an Event, give at least few number of units!
Gary Units Campbell : Increase cost to 70 : Increase all Unit Numbers from 1 to 5 (like it is in guild expedition and daily challenge). Same as above. Nobody needs just one unit. This is a slap in the face again - increase the number to daily challenge or relic niveau.
Lazy Players
Shawn Forgepoint Foster: Increase cost to 60 : Change the Prices into Daily Special (7%), 100 Forgepoints (1%), 50 Forgepints (2%), 20 Forgepoints 15%, 10 Forgepoints (25%) and 5 Forgepints (50%)
Goal Shots
Legendary Shot : Nothing at this shot is legendary, the price is extremly high for getting nothing real special: would lower it to about ~ 100 or even lower. Another suggestion : change the rewards complely and increase the price to 200 to make it a valuable choice.
Rogue Shot: Change the Prices completly to : Daily Special (10%), Rogue Hideout (5%), 10 Rogues (40%), 5 Rogues (25%), 2 Rogues (20%). Again Nobody need just one Unit as a reward so please increase the numbers here again! The Defender Boost is not usefull here for a battle unit!
Champion Shot: In daily challenge rogue hideout and champions retreat have the same chances and values so i would recommend to lower the cost to 120 and change the prices do daily special (10%) champions retreat (5%) 10 Champions (40%), 5 Champions (25%), 2 Champions (20%). The Attackers Boost was fine if it would be the best one with 20%, but i would recommend this shot to focus fully on the unit champion.
Boost Shot: I think it is fine, but i would lower the cost to 60 and change the self aid kit into an mass self aid kit to be a valuable reward.
Mixed Shot. Think this is complete Garbage, would at least increase all prices to another level (10 Forgepoints -> 20 Forgepoints), (Medium Medal - > Large Medal) and Blueprint (-> 2/5 Blueprints) and lower the cost to 80 or 70.
Ressource Shot : Coins and Supplies are for 99% of the players no valuable reward, you can get the from everywhere via event buildings, premium and normal and there are legendary buildings which boost the production heavily. Since the Ranking Points Change they give no ranking points at all. I would increase the cost to 100 and change the prices to daily special (18%), 200 good of one of your eras goods (6%), 200 good of the previous eras goods (6%), 25 goods of your era (5 each) (35%) and 25 goods of the previous era (35%).
Oh and about the Upgrade Thing. In my opinion it should be possible to get one Tholos building at level 10 without using diamonds, if it will not be a daily price. So i would recommend this pattern : 3 Upgrades via the Questline, 1 Upgrade via the Leagues and the first 5 Goals being upgrade items.
If this is not the case, then simply make it possible as a reward in the daily prices and make it possible to get another level 1 building, so a diamond players or players who focus the new building can get more than 1 at level 10.
And what do you think about the numbers, do you think they are to high or to low, and what would you do with the legendary shot?