The mere fact that they cannot let us to enable/disable ads on our accounts speaks of their intent of just littering the game with them. I had been in places where a video ad (annoyance) is constantly playing on a site I was reading; that it takes up resources (memory being one of those close to CPU usage; especially on a good computer) and often causes crashes (had a few instances where the browser was shutting off mid-scroll).
Murphy's Law dictates that if something's not broken, why should it be fixed. However, Inno's a bit different: if something isn't broken, they will break it, no matter what.
If they want to put a button for a player to watch these so-called video ads for the so-called diamonds or premium stuff, put that button in the diamond purchase screen; they can make a section like they did for special promotions, subscriptions (yeah, don't really know how it really works since you're supposed to get some diamonds per day of the period, but does it renew on its own or do we have to buy again??), etc. Or better yet, put that button on FoE Plus (LOL, I am being serious here) so it can probably help us alleviate from paying that so-called high price (who came up with that anyways?) for wanting things that we had long suggested that would have been a benefit to every player.
Next up, ad-free perks available for a price.