Following discussions in this thread, and speculation regarding Ads, we would like to address some concerns raised.
Within the near future, we will test the implementation of video ads. As such, we will implement a test that does not impede user experience. That means we want to have video ads that are not disruptive to the flow of gameplay or that are detrimental to the player. Rather, they will be implemented to provide players with additional options to win rewards and are supplemental to the core Forge experience.
We have only just begun to implement video ads into the game, and we will begin a comprehensive test only after implementation.
I hope that clarifies this further and addresses some concerns raised.
But you've done this before and then pulled it - what's changed since the theatre was a prop outside our cities for a while? (including on live)
Not that I terribly minded its existence - but clearly something about that caused a rethink on the feature.