You know the game Ikariam (by Gameforge) ? It has something very similar - theater with ads. It gives 20% production boost for 6 or 12 (sorry, don't remember, long time) hours, a bonus you have to buy with premium currency otherwise. Trust me, everyone was watching this (usually the same hehehe) ad every 6 (12) hours.
When ads generates real income for you (=Innogames) you simply must give something from it back to the ad viewers. And that something is NOT coins/supplies/few medals. It is as simple as that. Everyone understands that you need to make money, you don't have to give back everything - 5 diamonds? One building of a set? Building upgrade? Soldier? Then people will watch it. Otherwise it will just be sitting at the edge of town. (I personally don't need to see it removed - if no real rewards, I won't watch and I don't care if it sits there).
Another point I want to make is about the code:
People have ad-blockers on, and for very good reasons. Not only is Internet full of annoying pop-up windows, but ad could also have malicious content. No matter how well you gonna vet for the ad, some other internet ads could have it, thus the ad-blocker is on. So you guys need to fix the code. If I click on that button "Watch ad" = I want to see it, that is my permission to you to show and it should skip through the ad-blocker. If I don't want to see it, I won't click on it, right?
IF it is required to turn the ad-blocker off to show me a minute long video of something; that means your code sucks and it is tough luck for you. I cannot imagine a single sane person who would be turning off the ad-blocker before clicking on the building in the game and after watching it turning the ad-blocker back on (remember - we WANT the ad-blocker on at all other times for above stated reasons)... and doing it like x-times a day. That's crazy and no one would do it. So please, fix the code. If I click on embedded video on a web page, it starts playing. If a page want to open a separate window for it, it gets blocked. So apparently it could be programmed properly.
Well, ads are everywhere, so they are now here as well. No big surprise (actually, it is surprising how long we could play without them). I can understand why you won't (and kinda can't) listen to the cries for removal (thus I'm crying only silently
). But you should listen to the cries for change, cuz as it is now, it is dumb.
P.S. haven't seen any ad yet - "No ads available". And if it is tied to geo-location, you better untie it. My geo-locations are off on all devices and they will stay off permanently. I really don't need for the whole world to know when and where I went to the bathroom with my device in my hands, sorry