I don't understand the layout of the event window. I am an intelligent fellow but have only played the game for a few months, so any reference to a previous year is meaningless to me. If I am having problems, I won't be the only confused person when this goes live.
I get that there are two baskets to choose from, with different costs in apples.
I don't understand why you can't unlock the basket costing 75 apples when you have 201 - enough to unlock a basket at 180.
I don't understand what the two signboards on the top are about. Is 'Today's Special' something random to win, or are there quests or more apples to spend for it? How does the Neighbourhood (misspelt, by the way) Reward come into effect and what does that give anyone? How does Neighbourhood Reward in this graphic relate to Grand Prize in the announcement?
If nothing else, all this needs including in the announcement. Since many players won't read that, it really needs to be more obvious from the interface.