Either, but primarily the latter.By actual processing of data feedback do you mean how we pass the feedback along or how the received feedback is dealt with by the developers?
I'm not missing them, however I admit am focusing only on that which I can see. I don't have access to the other data so it would be the height of silliness to try to analyze it. However, if I were to run with what you posted, let's say people do flock to the restaurant to try the new dish. Well, if you refused to interact with the people who sampled it, spat it out, and gargled with mouthwash, then those people flocking to the restaurant probably won't be back to try it again. You might even lose them entirely as a customer. All because of something you could have gotten in front of by speaking to the testers. Of course Inno has access to all the data that we don't and they see the larger picture. What I don't understand is how interaction with the test group is somehow viewed as a negative. IMO it should be a positive thing to be taken in conjunction with the other data you cited. This is why "focus groups" exist in the first place.But you are missing a lot in your analogies. You don't see that people are flocking to the restaurant to purchase the new item (you only saw a very few people who registered their dislike). You don't see the crowded theatres. Inno sees those things. They see how many people complete the event, how many drop out. They see how many people place the train in their cities. They see how many cars are placed in cities. And most importantly, they see how many diamonds were bought.
Look, I'm not trying to say "Inno must do this" or anything like that. It's a private company and I'm just a consumer. I'm just trying to offer rational, constructive feedback of the cost/benefit analysis of interacting with your test group. I work in product development, and when the company creates a new product we are in constant communication with the customer about what they're looking for, how it's working for them, what can be improved, etc. We then use that interaction to make the best product we can. That doesn't mean you have to do what the focus group says. I sometimes have to tell people that they will not get the result they want. But I do explain why and break it down for them showing the details. My personal opinion (nothing more than my personal opinion) is that it's worthwhile to talk to the people who serve as your test group before going ahead with a large-scale product rollout and it's disappointing that Inno does not do that. It's just my proverbial two cents on the testing structure. That's all.