I still have no problem with this feature - if you don't like it don't use it. However people have brought up a good point in that you (Inno) are obviously using this as a revenue stream so why not make the payoff to the player more in line with that. Sell different length ads (15, 30, 1:00) and make the payoffs correspond to the length -
15 seconds gets you production rewards (common if you will): coin, supply, medal, 1 fp, 2 goods
30 seconds gets you a more advanced reward (semi-rare): 5 goods, 2 fp, 10 diamonds, etc
1:00 gets you most advanced reward (rare): 10 goods, 5 fp, 25 diamonds, buildings?
Use the same structure you currently use for Guild Expeditions but maybe scaled back a bit since there's really no effort being expended other than our time - which IS worth something especially if we're using it to watch ads which gets you revenue.....just a thought
And again for all you complaining about this "feature" or "Development", this literally probably cost Inno nothing in time to develop and gives them an additional revenue stream so that they CAN keep developing game content...obviously everyone ISN'T buying Diamonds left and right on the live servers or they wouldn't have to come up with something like this to generate money. Simple business practices....it doesn't negatively affect the game and if you're not inclined to use it then don't. Those of us that don't mind clicking a button, going to the bathroom, and then coming back to some free stuff will just continue generating revenue for them.